Written by: Matt O.
If you’re a small business owner, then you know that staying up-to-date on content trends is key to keeping your customers engaged and interested. But what content trends should you be paying attention to this year? Read on to find out!
Voice Search Optimization
With the rise of voice assistants like Alexa and Siri, voice search optimization is becoming increasingly important. To optimize your content for voice search, focus on natural language rather than keyword stuffing. Your content should also be concise and easy to understand, as most people will be using their phones or other devices to ask their questions. Additionally, you should try to make sure that each page has a unique topic so that it can show up for more specific searches.
Video content continues to grow in popularity due to the fact that it’s easier for the average person to consume than written text. It’s also great for reaching potential customers who are more visual learners or who prefer shorter pieces of content. You can create videos of tutorials, product demonstrations, interviews with experts, behind-the-scenes peeks into your business operations—the possibilities are virtually endless!
Interactive content is an engaging way to keep your audience involved and interested in what you have to say. This could include polls, surveys, quizzes, interactives infographics—anything that encourages users to engage with your content beyond simply reading it. This type of content helps build trust between you and your readers by allowing them to get involved in the conversation and get their feedback heard.
Keeping up with the ever-evolving world of digital marketing can seem daunting at times—especially if you’re a small business owner who’s already wearing many hats! However, focusing on the right trends can help ensure that your business stays ahead of the curve when it comes to creating engaging digital experiences for your customers. Voice search optimization, video content creation, and interactive elements are all great places to start if you want to stay up-to-date with industry trends this year!